UEFA Champions League Stars of #UCL

UEFA recently looked to raise the profile of the Champions League Final, in fact a bigger event, to that of the Super Bowl. As a result they developed an over arching promotional theme for 2015-18, ‘Where Legends Are Made’. The 2015/16 promotional campaign is called ‘The Stars of #UCL’. It will celebrate the iconic stars of the pitch whilst showcasing the unique star qualities inherent in the UCL brand. I was charged, on behalf of the Manchester events agency Ear to the Ground, with creating a visual identity for the campaign based on present UEFA guidelines and implementing this into a word mark and guidelines document.

Work carried out on behalf of Ear to the Ground.

Stars of UEFA Champions League brand development on behalf of Ear To The Ground
Stars of UEFA Champions League brand development on behalf of Ear To The Ground